Vitamilk

#TheArtofThaiFest by Vitamilk

Vitamilk is a long-established Thai soy milk brand known for its commitment to nutrition, accessibility, and everyday wellness. With the Vitamilk To Go range, the brand speaks to a younger, urban audience through convenient formats and a more expressive, lifestyle-driven approach. For The Art of Thai Fest, Vitamilk To Go transformed Soi Nana in Yaowarat into a vibrant cultural destination through a special collaboration with a renowned Thai artist. The event brought together large-scale street art, pop-up experiences, and creative Vitamilk-based offerings, creating an engaging urban activation that expressed the brand’s energetic and contemporary character while connecting with the neighborhood and its audiences.