Smirnoff

Designing Moments in Playful Scale

Smirnoff is a globally recognized vodka brand known for its bold, social, and energetic character. For the Full Moon Party in Koh Phangan—one of Thailand’s most iconic beach festivals known for its high-energy nightlife and international crowds—the brief focused on creating strong visual presence and interactive moments within a large-scale party environment. We translated this into landmark physical experiences by designing oversized sand buckets and shovels as interactive DJ booths, along with additional photo spots. These installations created clear visual anchors, encouraged participation, and brought Smirnoff’s playful, energetic spirit to life within the festival setting.