KUDTHAI

Thai Food & Entertainment Culture, Immersively Reimagined

"KUD-THAI is a curated event at Emsphere that celebrates Thai food and creativity through a contemporary lens. Bringing together outstanding regional cuisine from across the country alongside Thai-inspired products by local makers, the event presents Thai culture as vibrant, playful, and evolving—offering a fresh take on “Thainess” within a lively market environment. Our role focused on developing the design concept and visual expression of the market, shaping how contemporary Thai pop culture was translated into spatial design, structures, and overall atmosphere. We established a cohesive design language that defined the look and feel of the market, while additional elements—such as large-scale traditional puppets reinterpreted with modern flair and curated local music troupes—were introduced to enhance the experience and add layers of cultural expression throughout the event."