Johnnie Walker Blonde

Experiences for the Most Bright and Daring

"Johnnie Walker Blonde is a modern expression of the brand, positioned to connect with a new generation through light, approachable whisky experiences. At Longlay Festival, the brand is presented within a music and lifestyle-driven environment that aligns with Blonde’s social, contemporary positioning, allowing it to engage directly with a culturally attuned audience. Our role focused on shaping Johnnie Walker Blonde’s presence at Longlay through experience-led design and activation. We supported brand visibility by designing both the main bar and satellite bars over two consecutive years, ensuring a strong and cohesive presence across the festival. Each year we developed unique activity concepts, creating distinctive interactions that aligned the brand with Longlay’s audience while reinforcing its identity within the event."