





Project 2024
Grab
Lifestyle & Other
Quality Food, Quality Time in the Park
The GrabThumbsUp x NEWYEAR event was a lively pop-up experience designed to celebrate food, community, and shared moments through a festive New Year atmosphere. The event brought together a curated selection of quality food vendors under the GrabThumbsUp platform, creating an accessible and engaging destination that encouraged people to gather, eat, and enjoy the season together. Our role covered both experience design and event production. In addition to shaping the overall event environment, we produced the opening event, including a special performance that set the tone and energized the space from the start. This helped establish a fun, welcoming atmosphere and activated the event as a vibrant social destination from day one.